Introducing Hearth

Your family,
taken care of.

An agentic family assistant that runs continuously in the background — handling the operational load of family life so you can spend your time on what only you can do.

20+
hours per week the average parent spends on household logistics — not quality time
7
pillars of family life Hearth manages simultaneously, not in isolation
<5
decisions per day is the goal — Hearth handles everything else
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Modern family life has become a second full-time job.

The tragedy isn’t that families are busy. It’s that they’re busy with things that don’t matter to them — administrivia, logistics, coordination, follow-up. The cognitive and emotional overhead of just remembering everything is what exhausts parents. Not the tasks themselves.


Most family tasks aren’t hard. They’re just relentless. Groceries don’t order themselves. Dentist appointments don’t book themselves. School forms don’t fill themselves. And no one system has ever watched the whole board at once.

Groceries run out because no one remembered to order
Birthdays sneak up and get scrambled the night before
Bills paid late because they got lost in the inbox
Kids’ sports physicals expire without anyone noticing
Tax documents scattered across three apps and a shoebox
Aging parent’s appointment nobody thought to confirm
Returns sitting in a pile past their window
Nobody knew the water heater was 11 years old

“You’ve heard this before.”

Alexa. Siri. Google Home. Smart calendars. Meal kits. Budgeting apps. Every one of them promised to simplify family life. Every one of them fell short — and for the same fundamental reasons.

×
Alexa & Siri
The voice assistant
Reactive, not proactive. Waits to be summoned. No household model. No memory between sessions. Answers questions — doesn’t manage anything. You still have to remember to ask.
×
Google Home
The smart home hub
Controls devices. Doesn’t manage life. Plays music on command but won’t notice your HVAC filter is 4 months old. Integration with your world, not understanding of it.
×
Cozi / FamilyWall
The family calendar
Tracks what you tell it. Doesn’t act on anything. You still have to remember to add events, set reminders, and do the actual task. A shared to-do list is not an assistant.
×
Mint / YNAB
The money manager
One domain, no execution. Shows you where your money went. Doesn’t pay your bills, file your taxes, audit subscriptions, or flag that your insurance is up for renewal. Visibility without action.
×
Instacart / Meal Kits
The grocery solution
You still have to place the order. They handle fulfillment, not the decision layer — what to order, when, how much, cross-referenced against the meal plan and the week ahead.
×
ChatGPT / Claude
The AI assistant
General-purpose, conversational, stateless. No persistent household model. No integrations. No autonomous operation. Brilliant at tasks you bring to it — not monitoring and acting on your household unprompted.

So why will Hearth work?

01
Proactive, not reactive
Hearth doesn’t wait to be asked. It monitors state continuously — a bill arriving, a birthday approaching, an appointment becoming overdue — and acts before you think to ask. The difference between a search engine and a chief of staff.
02
The household model
Hearth builds a persistent, compounding model of your family — preferences, vendors, providers, history, context. This is what makes every action intelligent rather than generic. After 6 months, nothing can replicate it.
03
Agentic execution
Hearth doesn’t just inform — it acts. Books the appointment. Places the order. Pays the bill. Researches the vendor. Executes the return. The gap between knowing and doing — closed completely.
04
Cross-domain intelligence
The grocery order is informed by the meal plan which is informed by the health goals which are informed by the health calendar. No single-domain app can see this. Hearth sees the whole household as a system.
05
The trust ramp
Autonomy is earned gradually, not assumed from day one. Hearth starts by watching, earns the right to assist, then act within boundaries you define. The product matures with the relationship — it’s not all-or-nothing.

Three things converged to make
Hearth possible now.

01
Agentic AI
For the first time, AI doesn’t just answer questions — it takes actions. Books appointments. Places orders. Monitors state. Operates continuously in the background without being asked. Alexa was a voice interface. Hearth is an operator. This capability did not exist meaningfully until 2024–2025. Every previous “family assistant” was limited to command-response. Hearth is the first to run autonomously.
02
Integration infrastructure
The APIs, portals, and connectors that allow a system to touch every relevant part of a family’s life now exist at scale: grocery delivery with real-time inventory, school portals with open APIs, financial account access via Plaid, health system portals, vendor marketplaces, photo platform APIs. The plumbing is finally in place. Five years ago, half these connections didn’t exist.
03
Consumer trust in AI delegation
People are now genuinely comfortable delegating meaningful tasks to AI. The question has shifted from “would you trust AI to do this?” to “is this AI trustworthy enough?” That’s a fundamentally different market. Families who already use Instacart, TurboTax Online, and Zocdoc have already outsourced the execution layer — Hearth just ties it together under one trusted system.

An assistant that
operates your household.

Not a tool you use. Not an app you open. A system that runs continuously in the background — watching, deciding within boundaries you define, acting, and surfacing to you only when it genuinely needs your judgment.

The shift is from tool to operator. Tools wait to be used. Operators show up and handle things. Hearth is the trusted operator most families have never had access to — because that role used to require a full-time household manager or a stay-at-home partner.

North Star
“My family is taken care of. I don’t have to worry about it.”
🔄
Continuous, not on-demand
Hearth runs in the background always — not just when you open the app. Events trigger it: a bill arrives, a birthday approaches, a checkup becomes overdue.
🧠
Context that compounds
Every interaction deepens the household model. Preferences, vendors, history, quirks — building a picture of your family no other system has.
Action, not just information
The gap between knowing and doing — closed. Hearth doesn’t tell you to book the dentist. It books the dentist.
🎛️
Calibrated autonomy
You control what Hearth handles autonomously and what requires your sign-off. Every action is auditable. Nothing is irreversible without your knowledge.
🤝
A trusted assistant, not a product
Hearth is not a life coach. It doesn’t judge your choices. It takes care of what you’ve delegated to it — without editorializing.

Seven domains. One system.

Click any pillar to explore what Hearth handles there.

🏠
Home
The house runs itself
❤️
Health
Everyone is taken care of
👧
Kids
Set up to thrive
💰
Money
Finances on autopilot
🎉
Moments
Nothing gets dropped
🌍
World
Stay connected
📸
Memories
Life, captured

Three modes. Zero lectures.

Everything Hearth does falls into one of three modes. It never moralizes, never repeats itself, and never frames a choice as right or wrong.

01
Execute
Hearth acts and logs. No commentary, no check-in. The parent sees a clean action log, not a to-do list.
“Grocery order placed — $134, Thursday delivery.” “Electric bill paid — $127.” “Jake’s 9-yr checkup booked — Dr. Reeves, Mar 18.”
02
Inform
A fact surfaces, once, without a recommended action attached. The parent decides what to do with it.
“Jake has had four sick days in the last six weeks.” That’s it. No suggested next step. A fact, offered.
03
Propose
Hearth has an action it could take and surfaces it as an option — not an imperative. You choose.
“Emma has 7 commitments this week. Want me to keep everything or look at what could move?”
The Philosophy
“Hearth is not a life coach. It’s an assistant.”
The best human assistants operate this way instinctively. A great executive assistant doesn’t tell their boss they’re scheduling too many meetings. They might note that Thursday looks heavy and ask if anything can move — but they don’t lecture. They inform, they offer, and they do what they’re asked.

Hearth sees a lot. It knows a lot. It shares what’s useful, proposes when it can help, and executes without editorializing.

Trust is the product.

It’s earned gradually over months — not assumed from day one. Hearth starts by watching, and earns the right to act.

Observer
Week 1–2
Hearth watches, suggests, learns. Nothing happens without approval. Every correction trains the model.
Assisted
Month 1
Low-stakes, high-confidence tasks happen autonomously. Groceries ordered. Filter replaced. Appointment booked. Everything else is queued for approval.
Delegated
Month 2–3
Autonomy thresholds configured per domain. Hearth acts within them. The decision queue gets lighter. The weekly briefing starts feeling like a report, not a to-do list.
Trusted
Month 6+
Hearth is running the household. The parent reviews a weekly digest. The mental load is gone. The household model has compounded into something irreplaceable.
→ The household model deepens. The value compounds. Switching costs grow.
The Moat
Memory as the moat.
After 6 months, Hearth knows your family in a way no competitor can replicate by switching. Your kids’ sizes. Your preferred grocery brands. Your parents’ doctors. Your car’s VIN. Your spouse’s taste in birthday gifts. This accumulated household context isn’t just data — it’s the product itself.
What Gets Remembered
Grocery brand preferences
Vendor relationships
Kids’ activity history
Medical providers & history
Investment risk profile
Gift tastes per person
Home maintenance history
Dietary restrictions & preferences
Car & appliance records
Academic patterns per child

The Monday morning briefing.

Every week: what Hearth handled, what’s coming, and the small set of things that genuinely need your call. Try the decision cards below.

Weekly Briefing · Monday, March 96 items handled
Grocery order — $134 · delivered Thursday
HVAC filter ordered and install reminder set
Jake’s 9-yr checkup booked · Dr. Reeves, Mar 18
Electric bill paid · $127
Soccer tournament carpool confirmed · 3 families
Expired gym membership cancelled · saving $48/mo
Maya’s soccer tournament · Saturday 9am
Emma’s piano recital · Wednesday 6pm
Car service due · 1,200 miles out
Needs your input0/3 resolved
Maya’s birthday is in 18 days.
Maya’s birthday is in 18 days.
Gift budget? I have three ideas ready when you set a number.
Water heater is 9 years old.
Water heater is 9 years old.
Average lifespan is 10–12 years. Get a quote now before it becomes urgent?
Spring soccer registration opens in 11 days.
Spring soccer registration opens in 11 days.
Last year both kids participated. Re-enroll both at $180 each?
Goal: fewer than 5 decisions per day. Hearth handles everything else.
Hearth

Most families have never felt fully on top of their household. That’s not a personal failing. It’s the absence of the right system.

“My family is taken care of.
I don’t have to worry about it.”
— The North Star